The Global Associates Lead Generation in India is one of the toughest jobs in the world; continuing economic slump and a host of other factors have made it even tougher in the recent years. Some of the challenges that make lead generation in India such a tough nut to crack may be listed as: facing the problems of low quality sales leads, insufficient sales leads, inefficient appointment setting opportunities, not making good impression on decision makers etc. Obviously there is something wrong with your lead generation effort, however, it’s not always easy to put your finger on something specific. It’s important to understand the factors that can make your campaign for boosting lead generation in India successful; following are some of the factors that make or break your lead generation effort.
- The right contact list:
If you pick up the phone to call a prospect before you conduct a thorough research about them and their organization, you are bound to fail. If you are not starting with an error-free contact list, chances are you won’t even call the right person. Doing your research on the front end to get the correct information is important to make sure you get to the intended decision maker. Getting a comprehensive list that includes referrals is the key to your success, you will have no leads or low quality leads in its absence.
- The sales executive:
The sales executive is the first from his organization to get in touch with the decision makers; if they fail, you lose the lead. The most frustrating hurdle for any sales organization is an early termination of the call or a clear indication that the prospect is not interested. Naturally the customer is not at fault. If your sales executives are not trained properly, they tend to become too scripted or sound too eager or too unconvincing. That shuts off the decision maker instantly. Train them not to sound staged; they should sound natural and free flowing while talking with the decision maker. A good beginning is the key here.
- The prospect himself:
Boosting lead generation in India would be mere daydreaming if the organization you are calling is not the right fit for your product or services? If you haven’t chosen the company you are getting in touch with, you have already lost the plot. The prospect is not going to show interest if they don’t need your products/ services. Do a lot of research and hard thinking before short listing your prospects, make calls only to those organizations that belong to the industry you deal in.