About World Fashion Apartments (WFA):
World Fashion Apartments (WFA) by Sky Reach Relocations that provides Amsterdam serviced apartments in The Netherlands, Finland and other major countries across EU. WFA has worked hard to change perceptions about the hospitality industry by providing comfortable, furnished apartments near city centers in most cities at very reasonable rates. Having done well in Europe and United States, they wanted to expand their wings in the Indian market realizing its huge potential.
How The Global Associates helped WFA:
The Global Associates through B2B Lead generation company helped them accomplish this goal. A client and industry specific strategy was adopted for the purpose that opened up the Indian market for WFA.
The main challenge was to identify the target markets & understand the travel process. The travel Management in corporate sector is organized but varies witheach company having their own process & regulations and each target destination having specific attractions and purpose of travel. While a particular city could be a favorite tourist destination, another might be known as a trade hub. Each of these requires different approaches and different solutions.
Plan of action:
We constructed an effective plan focused on WFA’s needs and various places of its operation, combining various channels to help them penetrate the Indian Market. Each step of our plan was designed meticulously to fit our client’s needs and gauge the disposition of the market.
1. Identifying the target market: The key to success always lies in identifying the right target and this we did with specific needs of our clients in mind. We approached IT Companies across India with global presence or having projects globally and the travel managementcompanies/ agencies. While the former keep sending their personnel on world tours frequently, the latter could help us being in the business of sending people on holiday packages on a commercial basis.
2. Identifying the right party contact & understanding their travel management process: We approached Travel managers/coordinators and Global traveldesk of these companies. The idea was to generate leads that turn into pipelines and then nurture those leads to establish a long term business relationship.
3. By identifying Facilities & Vendor management teams in companies we helped WFA get long term contracts & yearly agreements with the aforesaid parties. The quantity of work generated itself is a testimony to the success of our lead generation program.
4. We also responded to various RFPs received from major IT companies for their travel requirements across the European Union and got a good response.
The Global Associates specializes in identifying the core activities of the client and helps them by devising business plans specific to their needs. Our success story with the World Fashion Apartments is just one more example of our skill and efficiency.