Businesspersons across different industry verticals would agree that B2B appointment setting is one of the most time consuming business processes. Having salespeople as well as prospects to make time for meeting each other is one of the toughest demands, or rather expectations, one could have in today’s world. However, this does not mean that just because something important has come up on the business end, one needs to stop the B2B appointment setting campaign. that’s just wrong!
There are certainly ways in which one can keep the campaign running in top shape while they are taking care of other tasks. The first step is to understand how important the other tasks are in comparison to appointment setting, which is certainly at the core of new business acquisition. For instance, if one is talking about rectifying a problem in the product or service, that certainly takes precedence over reaching out to prospects. Also, if there’s a task which is pertaining to improving the efficiency of the appointment setting process, the attention can certainly be given to the same. What can’t be emphasized more are day to day con-calls or meetings with regular clients. It’s necessary to demarcate some time for appointment setting, even if one can’t afford a dedicated team for the same. This way, the fine balance between smooth functioning and brighter prospects can be achieved.