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B2B Telemarketing In India
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B2B telemarketing

B2B telemarketing

There are many kinds of marketing tactics that are domain specific, but some universally accepted techniques still rule the roost as being perfect for almost all kinds of businesses. B2B telemarketing is one of them, but unfortunately, it’s also one of the most misunderstood concepts that leads to a lot of wastage in terms of infrastructural spends and resources. Here’s a handy guide of tips for effectively using this medium for generating higher sales.

Taking action is the most important of all the B2B telemarketing tips that can be given. Reason being, one often waits too long for the perfect time for the momentum to build. Fact is, while effort and consistency is important in making a business successful, there’s never quite the right moment to begin. Now is when all the action has to begin. Every telemarketing activity has to begin well in advance of when one is expecting the sales activity to initiate. Long story short, waiting for the perfect moment might mean a lot of missed opportunities, so now is the only time one has to make the most of the moment!

More in the next post…

 

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B2B telemarketing, B2B telemarketing in India

B2B telemarketing, B2B telemarketing in India

Buying lists is an imperative for many businesses, particularly startups. However, many firms commit the common error of purchasing the entire list in a huge quantity and don’t have budgets to upgrade the lists. The simple rule of thumb here is to procure small lists over a period of time so that there’s always some new data to look forward to. Just like it’s important to buy relevant and new data, one can’t possible refute the common knowledge that at some point, that data will get old. Which is why B2B telemarketing teams must be supplied with new data from time to time for better results.

There are many problems that teams can encounter when they buy data in bulk. First of all, they have to make the extra effort to maintain such a huge database. Secondly, one can’t run targeted campaigns with such a huge database, which means that the results are going to be way off the expectations. If one is in the business of offering B2B telemarketing services to clients, they are going to be fare quite badly. And lastly, due to human error, many records may even be overlooked, leading to waste of resources and lost opportunities.

 

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B2b telemarketing,B2B telemarketing in india

B2b telemarketing,B2B telemarketing in india

It’s no secret that B2B telemarketing has garnered a lot of negative reviews, primarily because of the fact that so many businesses have misused it. The leverage this means once had is long gone now, and there are many factors to blame. But this post is not about going into what’s wrong with the industry, but about how things can be improved.

To begin with, the B2B telemarketing team needs to have an accurate list of contacts to get in touch with. Quite frankly, nobody has the time to answer irrelevant calls, and going the extra mile to get relevant data certainly helps in easing out the process of converting prospects into leads, and finally, into customers. Another point to be taken care of here is that data needs to be fresh and updated, because old data is as good as irrelevant data. Or probably even worse. Since the person one is calling may have changed numbers. This means that all the time and resources wasted on such kind of endeavors is going to be little more than a waste of time.

More in the next post…

 

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