B2B lead generation services: insights for 2013 (contd.)

When one talks about contact information, B2B lead generation services are sought for finding physical addresses and business emails of leads. Coming to the qualitative feedback, an increasing number of businesses are showing interests in physical addresses along with an email, going against the trend of just having an email sufficing for business communication. And…

B2B lead generation: Making it big (contd.)

Continuing from the previous post… Telemarketing is often looked down at, as a B2B lead generation medium. However, there’s no denying the fact that with a targeted list, it can work wonders for any business. Particularly when one is talking about targeting a known audience, adding telemarketing as a component of the overall mix (which…

Sales lead generation: The latest trends (contd.)

Continuing from the previous post… As per Google, tech buyers consume nearly 14 pieces of online content before they make a buying decision. Regular buyers, on the other hand, consume just 9-10 pieces. Regardless of the difference, one can certainly presume that companies that produce original content that makes sense to their TG are going…