B2B lead generation: Making it big (contd.)

Continuing from the previous post… Telemarketing is often looked down at, as a B2B lead generation medium. However, there’s no denying the fact that with a targeted list, it can work wonders for any business. Particularly when one is talking about targeting a known audience, adding telemarketing as a component of the overall mix (which…

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Sales lead generation: Making it big (contd.)

Continuing from the previous post… Publisher lead generation programs are another great option for sales lead generation initiatives. There is a wide range of programs that’s covered under this head, with regards to different publishers. And even though contacts that are received via these programs are not very high quality, the programs are definitely more…

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Sales lead generation: The latest trends (contd.)

Continuing from the previous post… As per Google, tech buyers consume nearly 14 pieces of online content before they make a buying decision. Regular buyers, on the other hand, consume just 9-10 pieces. Regardless of the difference, one can certainly presume that companies that produce original content that makes sense to their TG are going…

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