The ultimate objective of top companies providing lead generation and appointment setting services like The Global Associates is to get their clients on the same table with the desired decision makers and help them grow rapidly in the year 2022.
The ever-changing realities of the business world make it very tough for lead generation and appointment setting services providers in this age of extremely busy and well-informed decision makers. In addition, they have to guard against other factors, like low-quality leads or lack of proper research about the prospects. It’s important to keep monitoring that their entire process is working efficiently in order to create enough appointment setting opportunities. In this regard, you would do well to try to judge whether:
- Frequency of reaching the desired persons
- The quality of your homework before calling the prospects
- The authenticity and quality of your contact list
- The competence levels of your sales persons
Now, you must identify the main challenges you have to overcome to improve your results. Some of these challenges are discussed here.
1. Layers of call screeners present:
Perhaps the greatest challenge for lead generation and appointment setting services is offered by the presence of layers of gatekeepers and call screeners to prevent them from reaching the decision makers. Today’s decision makers develop a natural aversion for unsolicited calls or visitors from eating into their productive time, the call screeners are hired to stop anyone from approaching them without legitimate reasons. You must devise effective ways to deal with these doorkeepers to be able to reach the top executives without too much delay.
2. Convincing decision maker to grant an audience
Keeping the decision maker engaged throughout your interaction is a big challenge. Leaving a good first impression initially is necessary if you want to succeed. You need time to convince them to grant an appointment, make them believe you really have something for them.
The success of lead generation and appointment setting services depends largely on the way they face the challenges offered by today’s changed business environment. One must learn to devise ways to effectively slip past the call screeners, and convince the decision maker about their utility for the organization to improve their performance.