Top lead generators like The Global Associates devise new strategies and adopt state-of-the-art technologies in order to make their B2B lead generation effort more effective and successful. Old, time-tested tools and techniques have lost their edge somewhat and are not enough to help you maximize B2B lead generation and some adverse situations creep in suddenly without any prior warning. One must face these tricky situations calmly and find ways to overcome them to maintain an effective lead generation campaign.
Prospects would sometimes react in a strange way, catching you off guard with their tantrums or negligence. People would often delay their decisions inordinately without any rhyme or reasons. You must try and retrieve the situation to the best of your abilities to successfully run your B2B lead generation program.
Some such situations are discussed here.
Customer behaving awkwardly
There are times when the deal seems as good as yours but the prospect suddenly turns hostile offering illogical reasons. It’s of course very disheartening, but don’t give a knee-jerk reaction. They are busy people, there’s a possibility they haven’t judged your offer till now and said so out of embarrassment. Approach them again and present your offer once more.
Prospect missing important appointments
It’s never a good feeling when the customer misses an appointment without any prior information. There is a good chance they have turned hostile and the deal is gone. However, don’t jump the gun, keep your cool and ask for another appointment. Give them benefit of doubt, they might have a genuine reason for missing the meeting.
No fixed timelines
Always be wary of deals with vague time frames. You could be kept waiting indefinitely despite customer being motivated enough in absence of any clear deadlines. Try to find another decision maker higher up who appreciates the suitability of your solutions. This may expediate the process.
Your effort to maximize B2B lead generation could sometimes face some tricky situations. Keep your cool and find ways to tackle these situations to make your campaign effective and result-oriented.
