Top lead generators like The Global Associates must ensure they have clean, error-free B2B leads database to function efficiently in this era of extremely busy decision makers and ever-intensifying global competition. They already perform one of the toughest jobs in the world, not having a perfect B2B leads database could certainly make their job even more complex and challenging. A flawed database full of errors and inconsistencies will turn your organization into a chaotic place, you must apply quality checks at regular intervals to maintain complete, clean data if you want to function efficiently and effectively.
Internet revolution has created a maze of information that is never easy to handle, you must have a good plan to maintain a complete, clean B2B leads database today. It should be a top priority if you want to function efficiently. Understanding the essential elements of data will make your task easier.
Some of these elements are discussed below.
Accuracy of data
Accuracy of data is paramount to ensure smooth functioning of an organization. If your B2B leads database is full of dupes, errors and inconsistencies, you will need to constantly keep purging your data and face a lot of frustration. This will also make you lose a lot in terms of time and reputation as you are likely to face embarrassment and resistance calling wrong persons or wrong numbers. It’s imperative to use authentic data as self-reported data may contain intentional or unintentional inaccuracies.
Consistency of the process
Ensuring consistency of the process is necessary to keep your database clean and error-free. It’s a good practice to maintain data according to a standardized format for this objective. No two persons should collect or enter information differently to enable even a new employee to take the process forward from where his predecessor had left it. An inconsistent data compromises with your ability to efficiently segment your database, which makes working cumbersome and difficult. Consistency of the process can easily be ensured through computerization and automation today.
Completeness of data
Working with an incomplete B2B leads database will greatly hamper your progress. Make sure your data is complete in every sense. On a micro level, each record, like names and phone numbers etc, should be complete; and on a macro level, you should make sure you have all the records with full details needed for business development, at the same time.
Having a clean, flawless B2B leads database is a necessity for lead generators in order to function effectively and generate quality leads in a heap. The data one uses must possess some essential qualities, it has to be accurate, complete and consistent to make working efficient and effective
