Running a successful, sustainable B2B lead generation campaign has always been a great challenge for top companies like The Global Associates. The task of maximizing B2B lead generation would become even tougher and more challenging if one doesn’t possess a flawless database. You need, in order to maintain an efficient functioning, to frequently apply quality checks on the database to ensure high quality data.
There has been a monumental increase in information distribution during the past decade thanks to the internet revolution. You have a sea of information at your fingertips, all right, but getting caught in this maze of data is a distinct possibility not knowing what to pick and what to leave. One must manage this information and maintain the cleanest data possible to effectively boost B2B lead generation today.
Some of the essential elements of good data are discussed below.
- Accuracy of data
Accuracy is the first and the most important element of good data. Working with a database full of errors and inaccuracies will only land you in trouble time and again. You stand to lose a lot of time and resources purging your data and calling wrong people. Cheap contact lists will only prove costly in the end, and self-reported data is always likely to contain unintentional or even intentional inaccuracies. You must adopt a pro-active, sincere approach to keep your data clean.
- Consistency of process
It’s important to maintain data according to a standardized format, consistency is just as essential to keep the quality of your data.This standardized procedure would ensure that no two persons collect or enter information differently. Thus even a new employee would be able to take the lead forward from where it has been left. Inconsistencies will severely hamper your ability to accurately segment the database. Standardization can be achieved easily today through computerization and automation.
- Completeness of data
You must ensure completeness of data to make your B2B lead generation effort more effective. It has to be complete in every sense.On the micro level, make sure every single record is complete- names, phone numbers, job titles, emails etc.On the macro level, ensure that your database has all the records you need for business development.
Sales organizations need to have a complete, clean database in order to function efficiently and maintain an effective and successful B2B lead generation program. Make sure your data is accurate and complete, and you have a consistent process for entering and analyzing data.