It has become a trend to rely too heavily on value propositions, technical superiority, and competitive advantages and so on for the sales people in the year 2021. However, top lead generators like The Global Associates understand the value of some essential elements being included in their lead generation marketing strategy.
The customers are there to buy a product or service to fulfill their requirements. You cannot impress them with unnecessary technical jargon or tall promises. Align your lead generation marketing with their needs instead. Don’t use an aggressive approach, try to identify the main issues of the prospect and work to help them solve their issues.
Your lead generation marketing strategy should try to focus on breaking down the requirements of a client into a few simple heads. Trying to make things complex never helps. This would mean that you should include some basic elements in your sales strategy, some of these elements are discussed below.
- Saving their time
Time is money in the modern-day business world. Your product/ service/ solution must be designed with a view to save your customer’s time. Making time-saving an integral element of your strategy would appeal to the customer. Help them accomplish their usual tasks faster and in a more efficient way. Your solution should enable them to reduce time wastage and improve productivity. The technical details won’t impress them. They want to know if and how your product/ service can enable them to save precious time.
- Helping them earn more money
Maximizing profit margins is the bottom line for any organization. You should strive to help the customer earn (or save) more money through your solutions. Focus on reducing their head count, improving productivity at a reduced cost, and they shall readily buy from you. This is all they want. Don’t waste their time with buzz words or technical jargon.
- Making their working stress free
Another essential element of your lead generation marketing strategy should be “stress reduction”. Every organization looks for ways to make their working more stress-free as it would help them flourish. Exhibit in clear terms how your solution would provide a more relaxed and friendly work environment for the employees. The productivity of a company is naturally bound to improve if the stress levels are reduced.
Talking about value proposition and special features of your solution is justified to some extent, but focus mainly on including some basic elements in your lead generation marketing strategy to make it more appealing for the customer. Tell them how you intend to save them precious time, help them earn (or save) more money, and reduce their stress levels, and you wouldn’t need any buzz words or technical jargon to impress them.