Top lead generators like The Global Associates perform the important task of approaching the prospective buyers in order to maximize B2B demand generation to help their clients grow their businesses. Successfully boosting B2B demand generation has always been a most unenviable job,it can become even tougher and more challenging if one uses a database full of dupes, errors and inconsistencies. Applying quality checks to your database at regular intervals is necessary to maintain high quality data in order to operate smoothly and efficiently.
Main elements of good data
The internet revolution has caused a data explosion in recent years which presents a great challenge for lead generators in their effort to effectively run B2B demand generation programs. There has been a monumental increase in information distribution that is very difficult to analyze and use in an orderly fashion. Maintaining a clean database thus has become a very tough task indeed. You should have a deep understanding of the essential elements of good data to be able to achieve this objective.
Following are some of the main elements of good data.
Accuracy of data
Accuracy of data is an essential condition for it to be of any relevance to you. Working with a database that is full of errors and inaccuracies will not take you anywhere. Your team will undergo unnecessary hard work and frustration just trying to purge the data. Even worse, every now and then you will be calling the wrong persons. You cannot afford to have a casual approach when it comes to compiling your database, it will prove very costly in the end.
Consistency of the process
Another important element of good data is the consistency of the process for collecting and maintaining the data. It’s essential to maintain data according to a standardized format or procedure in order to ensure that no two persons collect or enter information differently. This provides consistency to your functioning and even a new employee is able to take the lead forward from where his predecessor had left it. Inconsistencies severely hamper your ability to accurately segment your database, limiting your efficiency. Computerization and automation easily allow you to accomplish this objective today.
Completeness of data
Last but not the least, completeness of data is just as vital to make your data clean and error-free. Make it a habit of working with data complete in every sense in order to make your B2B demand generation campaign a roaring success. It’s necessary to make your data complete in two ways: on a micro level, all your records (names, phone numbers, title of decision maker etc) should be complete; and on a macro level, It’s essential to possess all the required records you need for business development.
It’s nearly impossible to maintain a successful B2B demand generation effort without having a clean database. You must have a deep understanding of the main elements of clean data- accuracy and completeness of data, and consistency of the process- to effectively achieve this objective.
