Top lead generation companies like The Global Associates strive hard to help their clients improve their businesses by creating quality opportunities for them. Lead generation companies can actually play a major role in improving the economic health of the client organizations by getting them in touch with the right people. The top brass of any organization, the group of real decision makers, is a busy lot today, making the task of approaching them very challenging. They put up layers of gatekeepers and call screeners to prevent the sales people from reaching them.
These call screeners are entrusted with the responsibility of blocking the attempts of any unsolicited person from reaching their bosses. However, it becomes imperative for lead generation companies to get past this solid barrier without losing too much time in order to be more effective. Following are some strategies to deal effectively with the gatekeepers.
Try having a solid referral
The best possible way of approaching the decision makers is to find a good referral, the name of a known person ensures easy access into their chamber. You can also try finding their contact details from a known source or social media. Trying to make your way up through your low-ranked contacts in the organization is an alternative as well. Direct contact saves a lot of time and efforts and should be a priority.
Be honest with call screeners
If there is no choice but to go through the call screeners, be specific and honest with them. Do your homework before calling to know as much as possible about the organization and the person you want to talk with. This certainly makes your call more authentic and enhances the chance of call screeners letting you go through into their boss’s chamber.
Give them specific information about your business
Lead generation companies should be willing to give specific information about the business of their client organization. Telling them clearly about your products/ services and how it could benefit them can also strengthen your chances of getting through. Be nice and try to develop rapport with the gatekeeper, it will be helpful in fixing an appointment with the decision maker.
It is important for lead generation companies to be innovative, diligent and honest in order to successfully approach the right people. Learning to effectively deal with the gatekeepers and call screeners will help you boost the client’s business and enhance your own reputation.
