The Global Associates Lead Generation Services are always concerned over the sales leads that keep lingering on for long without actually producing any results. Qualifying leads is a time consuming and costly affair; if they are not bearing any fruits, it’s essential for lead generation services to decide if they should continue with these leads. It’s important to make certain criteria to make the status of a lead crystal clear. By knowing some important about your relationship with the prospect can help you their level of motivation and your chances to bag the deal. Let us discuss below these important things you must know to prevent the leads from going into the sales purgatory.
- Your competition
Lead generation services must definitely be facing challenge from other vendors in nearly all the cases. To make things clear, one must ask the prospect if they are being approached by your competitors. A negative answer would mean that either you have the deal in your lap or they are not serious enough about buying at all.
- Your level of competence
Knowing the expectations of the prospect regarding quality and background of vendors is a must for you. This is important to make you understand where you actually stand in the competition. Moving on is advisable if you cannot meet their expectations with your current infrastructure.
- Their timeline
If you want not to grope in the dark, ask about their timeline right away. An idea about when they will be taking a decision regarding solution and the time when they will actually implement it will give you a clear idea about their intentions. This will also help you make your timeline about approaching them with your final proposal.
Lead generation services are always concerned over too many leads in the sales purgatory. This generates confusion and wastes effort and resources. By knowing certain things about the prospect and yourself, this situation can easily be avoided.