It’s virtually impossible for top lead generation companies like The Global Associates to have an effective program for maximizing business leads generation without possessing a clean database. Business leads generation has become an even more challenging job than ever before in the present-day business scenario; one must adopt strict quality control measures to maintain the quality of the data they work with. If your data is full of dupes, errors, and inconsistencies, you are bound to lose time, efficiency and accountability.
Components of good data:
There has been an unprecedented increase in information distribution in this internet age, maintaining a clean database is no longer a simple task. You must first identify the basic components of good data to develop a system for keeping your data clean and make your business leads generation effort more successful. Some essential components of good data are discussed below.
Accuracy is an essential component of good data; an organization just cannot function without having correct data. All the data entered- names and designations of the decision-makers, their phone numbers, and email addresses etc-should be absolutely accurate to make your lead generation effort more effective. Any inconsistencies or inaccuracies will waste your time and resources and result in loss of opportunities.
Working with incomplete data causes frustration among your employees. It’s necessary to check the completeness of data on two levels. One, you must have all the required records, like the names of all the companies using the kind of services offered by you; the contact details of all the decision-makers you need to get in touch with, etc. Two, you must check these records to ensure that they have all the relevant fields and information: the names, phone numbers, email addresses, designations, and referrals, etc.
Consistency of process is another important component of good data you need to maximize business leads generation. If you don’t have a standardized format to analyze and synthesize data, your database will virtually become an impregnable maze. It’s essential to classify and prioritize the data for an efficient workflow. Automation is the modern answer to this problem.
The uniqueness of data is imperative to avoid any duplications. A record appearing, again and again, may create chaos and result in wastage of time and resources. Your people will lose productive time and peace of mind dealing with such records.
It’s necessary to develop a habit of working with a clean, high-quality database in order to make your business leads generation effort more effective and result-oriented. You must ensure that your data has all the basic components like accuracy, completeness, consistency, and uniqueness; and the only sky will be the limit.