Top lead generation companies like The Global Associates perform one of the most unenviable jobs in the world, approaching complete strangers and convincing them to buy from you is never a walk in the park. Using state-of-the-art technology has of course become an inevitability today for top lead generation companies, but having clean, error-free database is equally important for the lead generators to taste greater success. You are sure to waste a lot of precious time and resources if you don’t apply strict quality controls to maintain your data.
Essential components of clean data:
Internet revolution has ensured an unprecedented increase in information distribution over the past few years, it’s not at all easy for organizations to maintain the quality of their database. Developing an effective system for keeping your data clean is necessary to have a smooth workflow, one should identify the basic components of good data to begin with. We discuss some of these major components here.
- Data should be accurate
Ensuring the accuracy of data is imperative for top lead generation companies in order to run successful campaigns. You just cannot expect smooth functioning if the names and designations of the decision makers, their phone numbers and email addresses, and so on are incorrect. Your people will keep losing their sleep over sorting out the problems and inconsistencies on a regular basis.
- Data should be complete in every sense
Completeness of data is another critical component of good data. You must make sure that your data is be complete in two ways. On a macro level, it’s important that you have all the required records; the names of companies using the kind of products/ services you offer, contact details of all the desired executives, and so on. On a micro level, it’s essential that these records have all the relevant fields and information; correct names, contact numbers, email addresses, designations, referrals and so on.
- Consistency of the process
Having a standardized format in place to analyze and synthesize your data ensures that your database remains accessible. Make it a practice to classify and prioritize your data to maintain efficiency of your workflow. Automation helps you effectively achieve this objective and is easy to incorporate in your working in this cyber age.
- Data should be unique
It’s necessary to ensure the uniqueness of data to avoid any duplication or chaos. If you need to constantly indulge in sorting out the records appearing again and again, it would be time consuming and frustrating for the employees. You would remain confused about the true status of a record showing a different status every time.
Top lead generation companies must develop the habit of working with a clean, high-quality database in order to regularly create quality opportunities for their clients. Make sure that your data has all the essential components- accuracy, completeness and uniqueness of data and consistency of the process, and only sky will be the limit.
