B2B lead generation has always been considered one of the most unenviable jobs in the world for top companies like The Global Associates; approaching unknown prospects and convincing them to buy from you is never a walk in the park. Besides using state-of-the-art technology and constantly devising effective strategies, it’s essential to use clean, error-free database to make your B2B lead generation effort more effective and successful. If you don’t use strict quality control, you are bound to lose a lot of time and resources over time.
B2B Lead Generation Components of clean data:
There has been an unprecedented increase in information distribution over the years, making it very difficult for organizations to maintain the quality of their database. You can develop an effective system for keeping your data clean if you succeed in identifying the basic components of good data;some of these major components are discussed below.
- Accuracy of data
If you want to run a successful B2B lead generation campaign, you must ensure the accuracy of your data. You will only waste your time and energy if the names of the decision makers, their phone numbers and email addresses etc are incorrect. Your employees will keep losing their sleep over sorting out the problems and inconsistencies.
- Completeness of data
Completeness of data is another essential component of good data. Your data should be complete in two ways. On a macro level, you must ensure that you have all the required records; the names of companies using the kind of services you offer, contact details of all the desired decision makers,and so on.On a micro level, these records must have all the relevant fields and information;correct names, phone numbers, email addresses, designations and referrals etc.
- Consistency of the process
It’s imperative to have a standardized format in place to analyze and synthesize your data in order to ensure that your database remains accessible. You must classify and prioritize your data to maintain efficiency of your workflow. Automation helps you effectively achieve this objective.
- Uniqueness of data
One must ensure the uniqueness of data to avoid any duplication or chaos. Sorting out the records appearing again and again is always time consuming and frustrating. A record showing a different status every timeis sure to confuse you about its true status.
Developing the habit of working with a clean, high-quality database is essential to run an effective B2B lead generation campaign. You can taste greater success by ensuring that your data has all the essential components- accuracy, completeness and uniqueness of data and consistency of the process.