In today’s changed business scenario, lead generators often struggle to generate enough quality B2B leads for pumping into their sales pipelines. The post talks about 5 effective B2B lead generation methods for regularly creating quality fresh opportunities in abundance.
Top lead generators like The Global Associates employ effective B2B lead generation methods in order to create quality fresh leads to pump into the sales pipeline of their clients to give them a true sense of security in the year 2022 and beyond. The marketing experience clearly indicates that it’s acknowledged by most marketers that traffic and lead generation constitutes their biggest challenges; a combination of well-thought-out and implemented B2B lead generation methods can help them successfully overcome this obstacle and grow their businesses rapidly. A host of powerful strategies can be employed in order to identify and grab promising opportunities. One has to adopt a sort of trial and error process to see what actually works best in enabling them to attract more traffic and improve their conversion rates.
B2B lead generation companies must choose lead generation methods based on their target audience, their requirements and pain points, and their choices and preferences. For example, one can use video content on their landing pages, or strategically publish blogging, to effectively increase traffic and improve conversion rate. So, you can safely say that content marketing is in vogue today, but there is a need to form specific strategies for specific requirements, what works for someone else might not suit your needs. It is, therefore, vital to find the best B2B lead generation methods for your industry and your own specialization. Some effective lead generation strategies are briefly discussed here, one or a combination of these ideas may be employed to make your campaign a roaring success.
Effective B2B Lead Generation Methods
1. Exit-intent popup forms
It’s normal for people to just visit your website and leave without taking any final decision about buying from you. Exit-intent popup forms can be effectively used by lead generation companies to capture a visitor’s information before they go. Just as someone is about to log out of your window, these pop-ups will appear and encourage them to share their information. You can offer some good incentives like a free download or discount code as a carrot to entice them to share their personal information like their names and emails/ telephone numbers. You can also employ a retargeting method using visitors’ past site behavior in order to make appropriate recommendations. If they have shown interest in some particular product/ service, go ahead and offer a demo or discount on it to win their confidence.
2. Charm them with case studies
The possibility of some of the leads being still undecided about using your product or service is real, you must make an all-out effort to convince them to convert into paid customers, and soon. A sure shot way is to demonstrate in clear terms the benefits of using your product through real evidence. An excellent tool to prove your real worth is to present the case studies of your existing and previous customers. Add without fail case studies of some prominent customers in your email campaigns, your social media marketing, and of course your blog posts- both as links and in the form of stories.
3. Automated Email campaigns
You just won’t have time to be sending out emails all the time hoping to receive responses from the target audience; one effective B2B lead generation method is to adopt email marketing automation. This would effortlessly drive traffic to your business. Do it strategically, set up segments, draft the emails, and set up a timeline for sending them by choosing appropriate activity triggers. So, people signing up for your newsletters must be included in your lead nurturing campaign. A discount code would be sent in the next email to anybody responding to your correspondence.
4. Highly targeted social media ads
It’s important for B2B lead generation companies to identify the social media outlets that are being used most frequently by their target audience. Strategies must be formed to make full use of this knowledge and create highly targeted social media ad campaigns for the best results. Having identified the kind of people and industries being targeted, you must develop segments for this group, and create messaging and offers/ incentives resonating with each of these segments. It will greatly help to follow up on the responses and the actual impact of the specific ads, you will be able to analyze their success rates and make appropriate changes to make your strategy more effective and relevant.
5. Day-to-day social media posts
Social media wasn’t earlier considered a great lead generation tool, but it has now become a rage even among lead generators. Almost everyone is on social media platforms these days across all age groups and professions; B2B customers are certainly no exception. You will find the majority of decision-makers on platforms like LinkedIn and Twitter, you must engage with them by creating well-researched and well-written posts on a regular basis. This is a great way to influence your visitors to convert into leads and finally into buyers.
One must employ effective, tried, and tested B2B lead generation methods to identify promising customers and convert them into leads. You can use these tactics individually and in tandem as per your requirements to optimize your lead generation effort to be a huge success.