Generating enough quality B2B leads for pumping into their pipelines is a struggle for most B2B lead generation companies in India in today’s super competitive business world. The post suggests some effective lead generation ideas for creating quality fresh opportunities on a regular basis.

Top B2B lead generation companies in India like The Global Associates understand the value of creating quality fresh leads to pump into the sales pipeline to give their clients a true sense of security in the year 2022.

Studies have shown that a majority of marketers acknowledge that traffic and lead generation constitutes their biggest challenges; experienced B2B lead generation companies in India employ a combination of effective lead generation ideas to successfully overcome this obstacle and help their clients grow their businesses rapidly.

One can use a host of powerful strategies in order to find and grab opportunities, this is in a way sort of trial and error to see what really works in helping them attract more traffic and grow more conversions.

The methods used by lead generation services depend a lot on their target audience, their actual requirements and pain points, and their preferences. Experience has, for example, shown that using video content on their landing pages, or using blogging strategically, effectively increases leads and improves conversions.

Content marketing, therefore, is an in-thing today, but you must still form specific strategies for your specific needs since what works for someone else might not work as well for you.

Finding the best B2B lead generation methods for your industry, and your own specialization thus becomes vital. Following is a brief discussion on a number of effective lead generation strategies, you can use one or a combination of these ideas to make your campaign a grand success.

1. Use of exit-intent popup forms

Many visitors would just visit your website and leave undecided without converting. B2B lead generation companies in India can effectively use exit-intent popup forms to capture their information before they go.

Whenever a visitor is just about to log out of your window, these pop-ups will appear with the objective of enticing them to share their information. Offer some good incentives like a free download or discount code to encourage them to share their information- their names and emails/ telephone numbers- with you.

The retargeting method also works well for lead generation companies by involving visitors using their past site behavior to make appropriate recommendations. You can offer a demo or discount for some product they showed interest in, for example.

2. Automated Email campaigns

B2B lead generation professionals normally cannot afford to be sending out emails all the time hoping to receive responses from the target audience.

You must adopt email marketing automation to effortlessly drive traffic to your business. Take out time to set up segments, draft the emails, and choose appropriate activity triggers to set a timeline for sending them.

Your lead nurturing campaign, for example, would include people signing up for your newsletter. Anybody responding to the correspondence would receive a discount code in the next email.

3. Case studies can play an important role

You must acknowledge the possibility that some of the leads are still undecided about using your product or service. It’s imperative to make an all-out effort to convince them to convert, and soon. The best way of course is to demonstrate clearly the benefits of using your product through real evidence.

Case studies of your existing and previous customers are excellent tools to prove your real worth. Make it a practice to add case studies of some prominent customers in your email campaigns, your blog posts (both as links and stories), and your social media marketing prominently. 

4. Highly targeted ads on social media channels

Lead generation companies in India must identify the social media outlets most frequently used by their target audience. They must make strategies to make full use of this knowledge by creating highly targeted social media ad campaigns.

First, identify the kind of people and industries you are targeting, develop segments for this group, and create messaging and offers/ incentives resonating with each of these segments. Following up on the responses and actual impact of the specific ads will help you analyze their success rates and make appropriate changes to your strategy to make it count in the real sense.

5. Regular posts on social media channels

Unlike the earlier times when social media wasn’t considered a great lead generation tool, it has virtually become a rage even among lead generators. Social media platforms are used by millions each day across all age groups and professions, and B2B customers are no exception.

A great percentage of decision makers are found on platforms like LinkedIn and Twitter, you can create well-researched and well-written posts to establish yourself as thought-leaders in your industry. You can certainly influence your visitors this way to convert them into leads and finally into buyers.

It’s the need of the hour for B2B lead generation companies in India to build an effective lead generation strategy to identify promising customers and convert them into leads. These tactics can be used individually and in tandem to optimize your lead generation effort for great success.