Top lead generation companies like The Global Associates perform one of the toughest jobs in the world, they cannot afford to work with a flawed database. A database full of errors, dupes and format inconsistencies will invariably land top lead generation companies in deep trouble, not allowing them to work efficiently. We are witnessing a data explosion in this cyber age, data flows in constantly from varied sources and you also enter data manually in your organization. It’s imperative to keep your data clean in this scenario, however, it’s a very challenging job to say the least.
Consequences of working with flawed data
Maintaining a flawless database should always be a priority with top lead generation companies in order to run a successful campaign. You will in all likelihood waste precious time and resources working with a database full of errors, dupes and inconsistencies as your workforce keeps struggling to find and correct these errors. There will be a lot of frustration as your sales reps dial a wrong person or even a non-existent number. Chances are that every now and then they would be getting the names and designations of the desired decision makers wrong, or even worse, would be using a wrong script for a conversation. Maintaining a clean database is absolutely essential, otherwise you could lose some golden opportunities.
An efficient data cleansing process
It’s essential to develop an efficient data cleansing process to avoid problems caused by a flawed database. This process would be more effective if you develop it as per your style of working and office culture to suit your needs.
Top lead generation companies must develop an efficient data cleansing process in order to work efficiently and create quality fresh opportunities on a regular basis. We shall continue with this discussion in our next post and suggest a 5-step data cleansing formula that would help you keep your data clean and error-free.
(to be continued)