Many top lead generation companies like The Global Associates use a trusted tool like referral traffic to successfully generate quality B2B sales leads. People visiting your website through trusted sites other than major search engines are termed as ‘referral traffic’; this modern-day tool has great potential to enable you to effectively create B2B sales leads in good numbers by converting this in-coming traffic into definite opportunities.
- Subscribe to good online directories
Make it a point to publish your website to reputed online directories to generate more referral traffic. Find directories relevant to your industry and generate good traffic, and register with some of them. These sites will start redirecting referral traffic to your website, helping you create B2B sales leads in abundance.
- Publish on target review websites
Review websites give you a great opportunity to direct more referral traffic to your website, try publishing on them as frequently as you can. People visiting these sites are mostly motivated buyers looking for specific services, you get an opportunity to present your content in front of top executives comparing various products/ services.
- Publish guest blogs on reputed sites
You can reach out to qualified visitors by writing guest blogs on reputed sites in order to increase referral traffic to your own website. Choose the sites that are thought leaders in your industry for writing informative, thought-provoking posts on important issues.
- Make best use of social media
Social media can be a good source for you to get referral traffic. Be proactive and remain visible here. Using social media strategically as a business tactic will allow you to interact with potential customers, and will give you quality leads by increasing referral traffic to your website.
- Be a part of industry forums
Be an active part of industry forums related to your industry, this will increase referral traffic to your website. Identify some active forums and register with your brand name. Don’t just idle around, interact with your peers, participate actively and take leadership in discussions about topics of your expertise.
Increasing referral traffic to your websites will help you effectively generate quality B2B sales leads in good numbers. Some good ways to achieve this objective are publishing on reputed websites, being active on social media, and making use of industry forums.