Top lead generators like The Global Associates know the value of referral traffic in creating quality B2B sales leads. The business environment has undergone a metamorphosis over the years with factors like extremely busy decision makers and the ever-intensifying global competition making it very tough to generate B2B sales leads successfully.
New-age tools like online marketing methods must be adopted to achieve good results today. New, more powerful tools like search engine optimization (SEO), social media marketing, blogging, PPC advertising etc. are now being used to regularly create quality opportunities. Another modern-day tool like referral traffic can go a long way in making your lead generation effort more effective and result-oriented.
You can generate quality B2B sales leads in abundance by increasing the referral traffic to your website. The visitors coming to a website from sites other than search engines are known as referral traffic, and these sites are called the ‘referrers’. These visitors come through trusted sites, and are thus considered potentially qualified prospects. They are regarded very highly by inbound marketers, offering an opportunity to exhibit one’s content in front of new people interested in products/ services being offered. Converting them into leads, and in due course into new customers, is a real possibility.
Referral traffic is more than an opportunity to attract qualified leads. Major search engines consider people clicking a link on a site or completing a social activity to come to a website as positive ranking factors. This means that referral traffic also gives you SEO benefits. It therefore becomes important to find quick, effective and inexpensive ways for increasing referral traffic to your website to effectively improve your results.
The discussion on the benefits of referral traffic for lead generators and ways to increase it will be continued in our next post.
(to be continued)