There are many companies today that rely on B2B appointment setting outsourcing to bring in more business. However, while this process does bring in many leads, there are things that can very easily ruin the entire campaign. And as a business person it’s important to stay aware. Sure, the latest market trends and the newest innovations would improve processes, maybe even give better results, but in the end the basics are what need to be taken care of. For instance, the mindset of the marketing professional handling the campaign from the business end needs to be in the right direction.
The first mistake is thinking that one’s business proposition is the best. There have been many cases when the B2B appointment setting outsourcing team has been briefed incorrectly in a bid to give them false confidence over their product. Claiming that one’s offering is the best while it’s actually just one of many is the gravest of mistakes. Conversations over the phone, particularly about business, are all about establishing trust. And once the first point of contact proves to be a lie, there’s nothing much that can be done to reestablish the faith.
More in the next post!