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One of the greatest challenges that every B2B lead generation agency faces is that most of their profits come from a handful of leads and a handful of employees. Only a small percentage of employees of The Global Associates B2B lead generation Agency get most of the business. Similarly, only a very small percentage of business leads generated actually get closed into deals, while a large number of promising leads just wither away. A sales organization must take steps in order to minimize this wastage of employee potential and opportunities.

  • Maximizing employee potential:

If just a handful of your executives are giving you most of the business, there’s a strong need that you should adopt a two-pronged strategy to maximize the employee potential. The first is to reward the best performing employees and the second is to impart regular training to the under-performing employees so that they are able to come up to the standards of their high potential colleagues.

  • Maximizing the conversion ratio:

Maximizing the conversion ratio is always vital for improving the financial health of the B2B lead generation agency. This again needs adopting a two-pronged strategy. The first part consists of looking at the back end of your sales process and evaluating how many deals you are actually closing. If the percentage is low, you need to work on your business strategies and train your sales executives to ensure that your organization closes more deals. At the same time, it’s important to look at the front end of the sales process also. It’s vital to know how many leads are actually reaching the proposal stage. If most of the leads are dying very young, you certainly need to work on this end. You will have a better chance of closing more deals if more leads are nurtured and get to the proposal stage.

A B2B lead generation agency needs to improve every aspect of its working in order to improve efficiency and thus enhance the profit margin. The best strategy includes working on nurturing sales leads, adopting innovative strategies for closing more deals and making the employees better by imparting regular training.

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