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It is a known fact that targeted campaigns work best with a single offer. However, the problem is that to get more leads, one needs to get different kinds of offers out all at once. So, here’s a list of the different considerations of choosing the right offer for better B2B lead generation.

The first among these is to decide whether the target audience is already defined, so that a better offer can be tailored as per their needs, or do you want to target a broader audience. In case it’s the former, the best idea is to choose an offer they are most likely going to say yes to, and which takes them to the next stage of the sales cycle. However, if the audience is broad and qualified, they may be at different roles in the decision-making process. For instance, it’s possible that out of 10 people who are part of the audience, only 1-2 are actually the ones who can take a call, but that does not mean the rest are not of any significance, as they may play a role in getting you closer to the top honchos. So, the best idea is to present different kinds of options so that the person can select their preference on their own.

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