Skip to main content

B2B lead generation companies thrive on contacting people and having fruitful conversations with them to start long-lasting business relationships. The success, or for that matter failure as well, of B2B lead generation companies depends to a great extent on the choice of opening remarks by their sales reps, they can either make or break a sales lead within these first few seconds. Business scenario has undergone a sea change during the last decade, competition is tougher and decision makers have a lot on their schedules to entertain every single sales call that comes their way. It’s best to avoid losing a golden opportunity by failing to impress them during these initial seconds. Here are some tips for making your opening statements more effective in order to get better sales results.

Don’t be too eager to sell:

Naturally the objective of a sales call is to sell something, but over aggressive tactics can never quite work for B2B lead generation companies in the present era. If you sound too eager to sell your product or service by directly asking the prospect if they are interested in buying from you, you are most probably going to lose it right here.

Don’t assume too much:

Sales is all about the customer, it’s not about you or your company really. When you pick up your phone and make a phone call, you still don’t know much about the prospect. Try to empathize with them without assuming too much. It’s time to build credibility, so just introduce yourself and offer to discuss their main issues. You can ask open ended questions once you have entered into a business relationship.

Think and act like a problem solver:

Your primary objective should always be to help your client solve their problems by offering solutions for their pain points. Be prepared to work through the sales process by building rapport and developing a relationship. Provide useful information and advice and prepare ground for a useful cooperation that is mutually beneficial.

First few seconds of a conversation are always very important for B2B lead generation companies. Train your sales reps to develop effective opening statements so you don’t lose out on wonderful business opportunities by failing to impress the prospects during these first few seconds.