Maintaining a flawless database is a must for The Global Associates B2B lead generation companies if they have aspirations of flying high. It is virtually impossible for B2B lead generation companies to grow rapidly if they work with a database that has errors, dupes or format inconsistencies. Failure is certain if care is not taken to keep the data relevant and free from errors.
We were discussing in our previous post about a data cleansing process. That post mentioned the need to prioritize the data and emphasized how important it is to focus first on the data that is most critical to your marketing efforts. It is advisable to start by taking small chunks of data and at the same time set validation rules to standardize and cleanse the existing data and automate the process for the future. Let us continue with the discussion here and list out the next steps of the data cleansing process.
- Data analysis:
Once you prioritize the data critical to your B2B lead generation company, the next obvious step is to analyze the missing links in your data and try to find out what is superfluous or irrelevant. Resources must be allocated to analyze the data and data should be cleansed manually wherever necessary. Automating the cleansing process is essential no doubt but there are times when you need to employ the human effort also. It depends primarily on the existing quality of the data, sometimes it is required to make exceptions to the set rules.
- Standardization and automation:
While cleansing existing data is a priority, it is equally important to ensure that all future data is automatically cleansed as its being entered so that the database remains error-free. This can be ensured by standardizing the process and creating workflows. Depending on the amount of data B2B lead generation agency is working with, the process should be repeated periodically to make sure that both new and previously entered data is flawless.
If the database of B2B lead generation companies is full of errors or anomalies, business can take a hit, so the data cleansing process assumes a great importance. We shall discuss the rest of the steps of an effective process for maintaining a flawless database in our next post.