The Global Associates B2B lead generation companies cannot expect to have a smooth workflow without maintaining a flawless database. Even minor errors can render the entire effort of a B2B lead generation agency worthless whether the data is sourced from multiple vendors or manually entered by the in-house employees of the agency or whether it’s a combination of both. Time is money in this competitive age and it’s virtually suicidal to engage in manual cleansing of a faulty database that can take hours upon hours of an organization’s productive time. Not only this, working with an error filled database can lead to a lot of frustration and tension among the employees, something that should be avoided at all costs.
Importance of having an effective data cleansing process:
It’s very important to have an effective data cleansing process as this can help you avoid time-consuming methods of firefighting that lead to frustration and many lost opportunities. B2B lead generation companies would do well to use a process that allows them to target the areas where their data is weak and needs more attention. This can help them save a lot of productive time and use it in approaching prospective clients. Here are a few tips for an effective data cleansing process.
What can it do for you:
An effective data cleansing process will help you eliminate errors, dupes and format inconsistencies and maintain a flawless database. However, if you think that it’s a one-time process that is not the case. One needs to continuously use the process to keep improving the data quality. Let us take a look at the essential steps of an effective data cleansing process.
The first step in an efficient data cleansing process is to identify the set of data that is vital for the operation of B2B lead generation services. The way forward is to classify the data into various categories according to their importance and start with the topmost category in the hierarchy. If you want to make the database really useful, make specific rules for validating data, a set of rules that will standardize the process for the future working. The basic idea is that if any two persons are entering the data, they should do it in exactly the same manner.
Adopting an effective data cleansing process is imperative for B2B lead generation companies in many ways. We shall continue this discussion in our future posts to summarize the next important steps for an efficient data cleansing process.