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B2B lead generation: Making it big (contd.)

By September 12, 2013April 20th, 2023No Comments

B2B Lead Generation Making It Big
Continuing from the previous post…

Telemarketing is often looked down at, as a B2B lead generation medium. However, there’s no denying the fact that with a targeted list, it can work wonders for any business. Particularly when one is talking about targeting a known audience, adding telemarketing as a component of the overall mix (which may include email, direct and search marketing) is going to increase the percentage of audience one can connect with.

There are also many elements that did not make the B2B lead generation list. For instance, while banners are a great compliment to the tactics, at an individual level, they don’t really drive leads. Social media advertising too, in spite of having tremendous reach, isn’t targetable or scalable enough to get the job done. However, there have been some recent updates and scope of changes that are pending from Twitter which may swing things in the favor of advertising on FB.

Print advertising, at one time considered the best mass media channel, simply can’t survive if it’s not having online integration. And while events are great for motivating one’s associates and partners, the recent trend is that marketers are cutting back on the costs because of lack of ROI tracking.


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