Twitter has about 500 million users. 200 million of these send more than 400 million tweets on a daily basis. This is a great opportunity for B2B lead generation offshoring to leverage the micro blogging site. The numbers are certainly impressive, but what’s more important is to understand that how people are using Twitter. Potential customers of all kinds talk about what they care about and want from the world around them. And that’s precisely what is invaluable information for brands. Since it creates context for initiating conversations and connecting with prospects.
Engaging with real time tweets influences conversations that helps B2B lead generation outsourcing in expanding business. Here’s a glimpse of the top tactics to achieve this.
- Creating a robust plan: keeping the conversation in mind, you needs to develop a plan that guides the marketing efforts on Twitter. Specifying the target audience, identifying tactics on how to attract followers, deciding on the kind of content to share and how frequently the tweets will go is going to be critical for success
- Watch and learn: there are many B2B companies that are using Twitter to engage with buyers. Understanding their game plan and taking cues to create one’s own strategy is a fantastic way to go about things
More in the next post…