The demand for B2b lead generation outsourcing has been growing by leaps and bounds in recent times, with content marketing serving as one of the most lucrative opportunities to reach the TG. A recent study in Australia has shown that nearly 96% marketers are using content as a channel to generate leads. However, only 29% are satisfied with the results. Research shows that Australian companies allocate nearly 25% of their marketing budget on content marketing for B2B lead generation outsourcing, and 61% plan to increase this amount in the next 12 months.
On an average, marketers use 12 kinds of content marketing techniques, the topmost being articles on the company website, followed by social media, online newsletters, in-person events and case studies. As far as social platforms go, the top four places are Facebook, Twitter, LinkedIn and YouTube. Emerging platforms like Google+, Pinterest and Slideshare are also up and coming in this context. B2B marketers also overtake the use of content marketing compared to B2C marketers, who should logically be at least at par.
More in the next post…
