B2B lead generation services always dream of doing business with big corporates, whether they already have some big clients in their kitty or planning to grow bigger by catching a few big fish. Big corporates naturally offer bigger rewards to B2B lead generation services with their bigger budgets, more diversified needs and an opportunity to form long-lasting business relationships. Having some major accounts under your belt always helps your growth, you can plan ahead and afford to experiment and innovate. It’s not always easy to approach big clients for a number of reasons: they may want to deal with big vendors with experience of handling big accounts, they may already have a number of vendors taking care of their needs, they may be skeptical about your longevity and capabilities, or you simply may not be able to get to the decision makers due to the call screeners barring your way.
Your B2B lead generation services need a well thought, clear cut strategy if you want to do business with big corporates. You have to get the right referrals in the first place in order to get an audience with the decision makers. Do a thorough research about their organization, their requirements and pain points, and prepare your presentation accordingly focusing on how your solutions and services are going to benefit them. Big clients have very limited time and you have to be very clear about how the solutions of your B2B lead generation services can help them increase efficiency and productivity, achieve cost-cutting and reduce head count. Show them that you are here to stay and your organization is not just a fly-by-night company. Show them that you have the manpower and capability to handle their account. Be prepared to take up smaller contracts before handling their full account as this can help you build credibility. Once you are able to convince the decision makers about your intent and capabilities, your B2B lead generation services can start getting bigger accounts and graduate into the big league.