Although Twitter doesn’t offer the kind of success in terms of B2B lead generation that LinkedIn does, it nonetheless is a powerful tool. One can use it to promote sales, products and services, and utilize hash tags to showcase the recent developments to clients. This also helps in finding the topic that is trending and instantly brings brands to the forefront of customer attention. Using Twitter to track buying signals is also a popular practice. For instance, if a company sells sports shoes, they can search for discussions on any kind of sport, or create their own hash tag to see how the response is coming.
B2B lead generation via the internet is also propelled by providing contact information on every webpage. This might seem like a very elementary step, but you would be surprised to see how many businesses actually make it very hard for their clients to search for contact information by burying it under layers of links and sub links. Although many would argue that this is a desperate attempt to catch the prospect’s attention, when done properly, it doesn’t look pretentious and goes a long way in serving the purpose.