Defining the target market is also an important aspect of effective B2B telemarketing, because one can only go so far by pitching the right product to the wrong TG. There are many cases where even the best of products or services have failed miserably just because they were being pitted in the wrong arena. So, one must put in the extra effort to identify the target market and then go ahead with the B2B telemarketing campaign.
For instance, there might be a case that a pharmaceutical company can get better results from pitching their products to doctors compared to hospitals. In a bid to get more profits or orders in bulk, businesses may lose out on revenues. The basic idea is to understand that with increasing competition, one can’t afford to go wrong in any case. Working on one’s strengths is the ideal way to go ahead as well as achieve the desired objective. The next step is obviously to find out the decision maker and then contact them with the USPs of the product offering, as explained in the previous post, but starting off in the right direction is most important.