The next step for effective B2B telemarketing is to working on one’s proposition. Simply put, there are many competitors in the same line of business, and barring a few exceptions, everyone is selling the same product or service. So one needs to figure out a way in which his product can be promoted in a manner that it looks better than the rest. This is not exactly specific to B2B telemarketing but for all kinds of promotional activities. Sure, it can get quite taxing, but once the right approach to promoting the product is cracked, one can enjoy Christmas all year long.
One of the most obvious manners in which this problem can be resolved is by focusing on how the product helps the clients. Does it help them reduce costs or increase productivity? Maybe it helps in maximizing productivity or addresses a concern that no other product can, or as effectively. If it helps them avoid a seemingly unavoidable circumstance, even better. The basic idea is to attack, so to speak, their pain points and tell them how the product can help them address their key concerns.