B2B Lead Generation
Driving Success for a 130-Year-Old Manufacturing Conglomerate — 45% Sales Qualified Leads
A 130-year-old conglomerate partnered with TGA to generate MQL and SQL for centrifugal compressors by engaging prospects effectively across manufacturing and industrial segments.
Objectives
A 130-year-old conglomerate with a strong presence in manufacturing and industrial innovation wanted to generate MQL and SQL for centrifugal compressors by engaging prospects effectively and overcoming vendor loyalty barriers.
Challenges
Many prospects remained tied to existing vendors, creating low urgency for change.
Reliance on word-of-mouth and inbound leads reduced opportunities for direct outreach.
Prospects viewed the product as a misfit or believed they were already in touch with the brand.
Solutions
Sparked interest by highlighting the benefits of oil-free centrifugal compressors and exploring current setup challenges.
Performed in-depth need assessments to position the compressors as tailored solutions.
Classified prospects as immediate (SQL) or future (MQL) opportunities to optimize follow-up strategies.
Campaign Outcomes: In 8 Months
Structured qualification improved sales team efficiency and converted latent demand into active pipeline opportunities.
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