Objectives
A leading retail technology solutions provider aimed to engage large retailers, FMCG companies, supermarkets, and consumer brands across India, MEA, SEA, and Africa — generating qualified demand for AI-driven supply chain and merchandising solutions.
Challenges
Reliance on existing ERP, WMS, and custom-built systems reduced openness to new technology investments.
Establishing a clear business case for AI-led optimization required extensive stakeholder alignment.
Cross-functional involvement from Supply Chain, Operations, IT, eCommerce, and Merchandising lengthened evaluation cycles.
Solutions
Targeted decision-makers across Supply Chain, Operations, IT, eCommerce, and Merchandising functions.
Positioned the retail-tech client as an AI-powered platform that integrates with existing retail and warehouse systems.
Focused on inventory visibility, warehouse optimisation, omnichannel fulfilment, and merchandising efficiency.
Campaign Outcomes
Strong regional engagement with qualified opportunities across MEA, SEA, South Africa, and Kenya for Merchandising Solutions.
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