Objectives
A leading IT Services company sought to refine targeting, enhance outreach effectiveness, and maximize conversions through personalized, multi-channel engagement directed at senior technology decision-makers across BFSI and GCC segments.
Challenges
Limited engagement due to low response rates from senior-level decision-makers.
BFSI segmentation combined with high Revenue/AUM thresholds narrowed available accounts.
Multiple offerings across BFSI and GCC required segmented campaigns targeting different roles.
Solutions
Broadened targeting to include senior professionals with 10+ years of experience without compromising relevance.
Enhanced outreach scripts based on cold responses and client insights to improve message effectiveness.
Multi-stakeholder engagement within accounts led to multiple meetings and greater visibility across functions.
Campaign Outcomes
Pipeline strength increased 2X with leads from enterprises including Mastercard, Schneider Electric, and MUFG.
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