B2B Lead Generation
A California-Based Subscription Billing & Revenue Management Platform — 15+ Leads Per Month
An international company uncovered untapped customer segments across North America within UCaaS, telecommunications, ISPs, MSPs, and XaaS — accelerating adoption through streamlined lead generation.
Objectives
An international company aimed to uncover untapped customer segments across North America within UCaaS, telecommunications, ISPs, MSPs, XaaS, and related industries — improving productivity through high-quality lead generation.
Challenges
Saturated markets in UCaaS and Managed Services made entry and differentiation difficult.
Identifying potential customers across industries like IoT, Media, and Cybersecurity was a major challenge.
Required a consistent, time-efficient process to generate qualified leads and strengthen brand momentum.
Solutions
Deployed 3 dedicated resources to identify and engage RPCs within cloud and subscription billing companies across North America.
Executed a 360° ABM approach using email, LinkedIn, and calls to target decision-makers in UCaaS, ISPs, and SaaS.
Optimized engagement workflows to focus on responsive industries, enhancing follow-ups and boosting conversions.
Campaign Outcomes
Enhanced brand presence across UCaaS, ISPs, SaaS, and cloud providers with new opportunities in emerging MEA and SEA markets.
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