Continuing from the previous post… Telemarketing is often looked down at, as a B2B lead generation medium. However, there’s no denying the fact that with a targeted list, it can work wonders for any business. Particularly when one is talking about targeting a known audience, adding telemarketing as a component of the overall mix (which…
Continuing from the previous post… As per Google, tech buyers consume nearly 14 pieces of online content before they make a buying decision. Regular buyers, on the other hand, consume just 9-10 pieces. Regardless of the difference, one can certainly presume that companies that produce original content that makes sense to their TG are going…
With legal guidelines making things all the more difficult for companies that used B2B telemarketing to get more business, the situation is not looking too good. Sure, some firms can look at other avenues of marketing their products and services, but not everyone can afford other means. However, there are still ways in which one…
Defining the target market is also an important aspect of effective B2B telemarketing, because one can only go so far by pitching the right product to the wrong TG. There are many cases where even the best of products or services have failed miserably just because they were being pitted in the wrong arena. So,…
The next step for effective B2B telemarketing is to working on one’s proposition. Simply put, there are many competitors in the same line of business, and barring a few exceptions, everyone is selling the same product or service. So one needs to figure out a way in which his product can be promoted in a…
