The goal of demand generation is to increase brand awareness, traffic to your website, and interest in your products and services. To develop a well-defined sales pipeline and create demand for your B2B offerings, this post provides some powerful demand generation examples.
Ready to take the next step towards increasing your brand awareness? Let’s dive in!
B2B demand generation is top-notch sales funnel activity. It helps you build brand awareness, increase traffic to your websites, and boost customer interest in your offerings. The concept involves using a highly strategic and targeted approach to garner interest. A predictable pipeline is created for the B2B lead generation team to then convert this interest into qualified leads. These leads are thereafter pushed to the sales team to build sustainable business relationships and generate revenue. In India, this approach is effectively employed by reputed B2B demand generation companies like The Global Associates.
B2B demand generation: Converting curiosity into interest:
Methods like search engine optimization (SEO) have limitations with regard to generating interest. While SEO is essential to make your presence felt on the internet and boost organic traffic, it cannot help you maximize the market potential. Thus, if you want to achieve skyrocketing business growth, the first thing to do is to convert curiosity into customers. B2B demand-generation companies use effective tools for creating a system to generate awareness and demand for your B2B offerings.
What are the main objectives?
B2B demand generation companies work with the following objectives:
- Creating demand and awareness for your products
- Expanding the audience base while attracting more traffic
- Generating interest & urgency among the customer
- Demonstrating the benefits of your offerings to encourage prospects to make their purchasing decisions in your favor
How does the process work?
The process begins with attracting the right target audience to your product/service. The prospective customer then engages with your product/service through downloading published content, attending webinars and events, etc. The process culminates with the customer purchasing and using your products or services.
Nurturing and engaging prospects:
B2B demand generation marketing has a significant objective – to nurture and engage prospects and improve your brand awareness. It aims at assisting prospects to move through the initial stages of the lead generation process and convert them into qualified leads. Thereafter, the B2B lead generation team develops a potent sales pitch to turn them into new customers.
How are demand generation and lead generation different?
People often have a misconception that demand gen and lead gen are two names for the same process. That’s not quite true. Demand generation aims at attracting more traffic to your website. It tries to give the prospects a clear idea about your products or services.
Whereas, lead generation works with the objective of converting this interest into qualified leads. While demand generation builds awareness and develops interest in your offerings, lead generation takes the process forward to create leads.
3 most effective ways to create demand for your B2B offerings
Generating demand that turns into qualified leads is not an easy task. You need the perfect blend of strategy, concerted determination, and an astute understanding of market insights. What makes B2B demand generation challenging is the fact that this process differs for each business as per its offerings. Therefore, it helps to trust a known expert when it comes to demand generation.
Here are some potent B2B demand generation examples.
1. Social Media Marketing
Everyone is online these days, and social media is a great tool in your arsenal for B2B demand generation! It presents a great opportunity for all businesses across the board to approach prospective and existing customers in real time. Your reps can instantly clear the doubts and apprehensions of the prospects and improve business growth.
2. Email marketing
The time-tested method of email marketing remains a potent marketing tool for B2B demand generation. You must ensure that you are making some value addition instead of pestering the customer with irrelevant information. Send the right message to the right people at the right time. Customize your emails to provide only the required information to the recipients. Tell them about the advantages of your products/ services, of course, but focus primarily on increasing their interest in the specific items.
3. A Sneak Peak!
You are asking the prospective business to take a chance on you! Let them get a glimpse of your offerings. A free trial period or coupon/discounts go a long way in creating a bond with the prospective customer. It shows confidence in your product/service – that just this free taste will have you wanting more! Plus, a teaser always works to pique interest!
About The Global Associates (TGA):
The Global Associates offers expert and affordable B2B lead generation and B2B demand generation solutions. You can be assured of increased productivity for your sales team, and sustainable revenue generation working with us. Our teams of experienced sales and marketing professionals use a strategic 360º approach that relies on Account Based Marketing (ABM). The Global Associates arms you with the right strategy, technology, and operations to engage well with your target audience! We offer specialized services like automated Drip Emails, scalable and technologically advanced platforms for marketing automation, direct email marketing, hyper-personalized emails to maximize impact, LinkedIn outreach, and conversational marketing.
The Global Associates chooses the best B2B demand generation strategy depending on your industry and your offerings. You can improve your brand awareness and increase prospects’ interest, turning them into qualified leads. You may choose an individual method or a combination of the methods and build your sales funnel accordingly as per your needs and strategy.