The first point to take care of is to strike the right balance. One certainly doesn’t want to have endless offers for their recipients. Because it would clearly mean that one is trying too hard to get their attention, and that hardly gives a positive impression. It’s imperative to find the right mix of information, insights and exclusive offers or discounts. There’s no formula as such for hitting the jackpot, so one needs to be vigilant of industry trends and act accordingly.
Next, B2B lead generation through social media means one must have a social content bank which comprises valuable information like white papers, guides, check lists and other collaterals like podcasts and videos that may be valuable to their TG. Perceptions mean everything in the present marketing scenario and if clients see the brand favorably, they are more than likely to prefer doing business with them. Working all these into the social publishing schedule will get better interaction with current and prospective customers. And it makes sense to publish it on Facebook because if it can be used to get lead gen forms filled via online ads and PPC campaigns, it’s definitely worth a shot when it comes to B2B lead generation on social platforms.