The trend of using social media for B2B lead generation is a really interesting phenomenon that one can witness at almost all kinds of organizations. One can use it for enhancing PR, building better customer relations, improving brand equity, helping SEO, and now for getting more business. However, companies involved in this practice are often disappointed when they measure their results in terms of B2B lead generation. The problem is that they are analyzing it from the point of view of the immensely measurable ROI that is a characteristic of online marketing initiatives.
However, it’s important to understand that social media is analogous to the internet. One can’t be the sole owner and can definitely not do it only for the purpose of lead generation. There needs to be an integrated mix of all the above mentioned activities, and this series is essentially about telling you how to leverage social to your advantage and get better business leads from the pool of prospects that holds seemingly limitless potential.