Real time delivery of leads has become quite the hot topic in 2013. Offshore B2B lead generation companies are now directly connecting leads (as they come in) with their clients. The lead fee for this ‘hot transfer’ is charged when the conversation between the lead and client is initiated. And a very high number of companies are interested in this new trend, expressing interest that they would pay more in case they were given an option of better leads. So, it’s evident that responsiveness from the prospect is an important factor for companies when offshore B2B lead generation companies are hired to do the job. The main reason is because it guarantees a 100% contact rate. Delivery time, too, is a very important factor. In a recent survey, nearly 40% respondents said that receiving leads in less than 5 minutes is of vital importance.
In the early days, offshore B2B lead generation companies just had to establish the buyer-seller relationship. However, many tools are now coming in that could make it a real time bidding model that makes business quicker and easier.