LinkedIn is among the fastest growing sales lead generation channels in the online world today. Research shows that traffic from the professional network has a high visitor to conversion rate, to the tune of nearly 3 percent. This is close to three times the percentage of Twitter and Facebook. The main reason for this phenomenal success is that LinkedIn has a tremendous number of professionals. So, B2B marketers looking at sales lead generation can easily get in touch with their target audience.
Also, the fact that LinkedIn Groups have been created specifically for this purpose also helps. Hence, it’s easier to see and know what potential buyers are expecting and to modify the offering as per the current trends. However, a point to be emphasized on here is that one must never try to hard sell. As mentioned in the previous post, creating valuable and relevant content goes a long way in getting the attention of prospective clients. For instance, infographics, videos and whitepapers acan be a great ice-breaker for getting interactions from those who matter.
More in the next post.