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Continuing from the previous post…

Sales Lead GenerationAs per Google, tech buyers consume nearly 14 pieces of online content before they make a buying decision. Regular buyers, on the other hand, consume just 9-10 pieces. Regardless of the difference, one can certainly presume that companies that produce original content that makes sense to their TG are going to enjoy a better brand equity compared to their competitors. Generating leads, hence, becomes a matter of time. There may be some concerns about this sounding counter intuitive, but one must always avoid selling directly. By giving information in the form of blogs, whitepapers and e books, among others, one can win the trust of customers as well as their business.

Industry events like trade shows and conferences also offer sales lead generation opportunities. If one has the opportunity to speak at such a gathering, or give a presentation and follow it up with customized letters or calls. Even emails can do the trick, all that’s needed is to keep in touch. By speaking in front of so many prospective customers, one gets instant face and brand recognition, which goes a long way in closing the deal!