Generating leads has always been among the key priorities of businesses across the world, and the recent surge of online sales lead generation strategies centered around social media have certainly been a newfound revelation, in the least. However, when one analyses the ground realities, it is understood that in terms of generating concrete leads, social media isn’t quite the deal it’s made out to be. So, platforms like Facebook, Twitter, Pinterest and LinkedIn might be great for promoting a good brand image, but they pale in comparison to more effective sales lead generation tactics.
The first among these is customer referrals. We’ve all heard umpteen times how word of mouth marketing is the best form of advertising there is. and it’s for a reason. Not only is the lead pre qualified, the client is also almost sold out on the value proposition of the company. This makes it easier to close the deal and get things going faster in terms of getting revenues. Obviously, this is the perfect scenario for the sales and marketing team, since the client is more or less very eager to come onboard with the product or service being offered. Sometimes, there are cases when the client themselves walk up to a company – and that’s nothing short of a dream come true!