B2B telemarketing: Fraudulent ways to get data

The title of the post might have startled you, but the fact of the matter is that there are many B2B telemarketing companies that use all kinds of inappropriate means to get contact information. Now there are certainly many options like Do Not Disturb, but the fact is that there are so many ways around […]

B2B Telemarketing: Tips to make it work (contd.)

Defining the target market is also an important aspect of effective B2B telemarketing, because one can only go so far by pitching the right product to the wrong TG. There are many cases where even the best of products or services have failed miserably just because they were being pitted in the wrong arena. So, […]

B2B telemarketing: Tips to make it work

The next step for effective B2B telemarketing is to work on one’s proposition. Simply put, there are many competitors in the same line of business, and barring a few exceptions, everyone is selling the same product or service. So one needs to figure out a way in which his product can be promoted in a […]