Cold calling is a very potent tool for a B2B lead generation company, however, it can be a frustrating exercise at times. Every cold call gives you an opportunity to learn more about the prospect and earn their trust, but if the person at the other end of the phone line is unresponsive, it seems…
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B2B lead generation companies assure their clients of bigger projects, greater success and fatter profits by generating quality business leads. While fresh leads are being pumped into the sales pipeline of a company, everything looks smooth and rosy; however, that is often not the case. B2B lead generation companies may be generating loads of leads…
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It gets very frustrating for a B2B lead generation company when a prospect fails to show up for a fixed appointment. A lot of time has been invested by the B2B lead generation company in researching and discussing the issues specific to the prospect’s company, and when it seems that the sales process is moving…
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B2B lead generation companies thrive on contacting people and having fruitful conversations with them to start long-lasting business relationships. The success, or for that matter failure as well, of B2B lead generation companies depends to a great extent on the choice of opening remarks by their sales reps, they can either make or break a…
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Over-aggressive or insecure clients often create unpleasant situations for a B2B lead generation company despite all the efforts made by the company management. Just when you have the feeling that the client is friendly and understanding and everything is under control, things take a turn for the worse and the customer becomes distrustful and hostile.…
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Sales is all about meeting people, having conversations and building relationships, and this makes business networking a very effective tool for any B2B lead generation company. Your network is used to get in touch with the decision makers, find new opportunities, ask for advice and take referrals. However, sales persons tend to make some common…
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Most B2B lead generation companies follow the same process for taking their sales leads forward- they start with a large pool of prospects and then narrow it down through qualification, appointment setting, presentation, proposal, discussion, negotiation etc, leading to deal closing if both parties are satisfied.It’s true that the business scenario has undergone a transformation…
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The art of conversation is an essential weapon in the armory of a B2B lead generation company because ultimately sales is all about having conversations with people. The availability of so many latest technologies and advanced sales strategies often tends to make sales people forget the importance of energetic, productive conversations, but as a matter…
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Appointment setting is an art B2B lead generation companies must necessarily master in order to stay ahead of their competitors. If B2B lead generation companies are unprofessional about their appointment setting approach, they can do their clients more harm than good. The very idea of getting face to face with the decision makers is to…
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Perhaps the biggest challenge for A B2B lead generation company is to strike a balance between the processes of lead generation and lead management. While the managements of the client companies want their sales pipelines to be supplied with fresh business leads on a regular basis, the sales teams often clamor about the conversion rates…
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