Continuing from the previous post… As per Google, tech buyers consume nearly 14 pieces of online content before they make a buying decision. Regular buyers, on the other hand, consume just 9-10 pieces. Regardless of the difference, one can certainly presume that companies that produce original content that makes sense to their TG are going…
DetailsGenerating leads has always been among the key priorities of businesses across the world, and the recent surge of online sales lead generation strategies centered around social media have certainly been a newfound revelation, in the least. However, when one analyses the ground realities, it is understood that in terms of generating concrete leads, social…
DetailsContinuing on our list of the most effective B2B lead generation techniques, the next platform is SEO/SEM and PPC. Simply put, when companies need IT services they search for the same on search engines. When a customer needs to buy a food processor they would look for an online shopping site. And so on and…
DetailsWith legal guidelines making things all the more difficult for companies that used B2B telemarketing to get more business, the situation is not looking too good. Sure, some firms can look at other avenues of marketing their products and services, but not everyone can afford other means. However, there are still ways in which one…
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For organizations across the world, B2B appointment setting has been nothing short of a fantastic way of getting more business. It would not be presumptuous to say that it is one of the lifelines of modern day sales teams. Thanks to technology, the customer’s tastes can today be easily predicted, which means that one just…
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B2B lead generation is one of the most important processes for any kind of organization across the world. However, the biggest mistake ever committed by firms once they get leads is to think the job’s done. The fact of the matter is, just because one has conversed with the prospect online (exchanged mails, got the…
DetailsThe first point to take care of is to strike the right balance. One certainly doesn’t want to have endless offers for their recipients. Because it would clearly mean that one is trying too hard to get their attention, and that hardly gives a positive impression. It’s imperative to find the right mix of information,…
DetailsThe trend of using social media for B2B lead generation is a really interesting phenomenon that one can witness at almost all kinds of organizations. One can use it for enhancing PR, building better customer relations, improving brand equity, helping SEO, and now for getting more business. However, companies involved in this practice are often…
DetailsThe ‘I accept the terms and conditions’ clause is actually a license to do a lot of things to the customer, and one of them is a boon for B2B telemarketing companies, since it allows them to utilize the legal loophole, so to speak, to share their information with partner agencies. This basically means that…
DetailsThe title of the post might have startled you, but the fact of the matter is that there are many B2B telemarketing companies that use all kinds of inappropriate means to get contact information. Now there are certainly many options like Do Not Disturb, but the fact is that there are so many ways around…
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